Affiliate Marketing

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  1. Chris, what a well thought out and composed guest post. I’m just starting to sprinkle in affiliate promotions into my marketing. To do honest, I never really thought about the “first”/ “most recent” affiliate link.

    Like you mentioned it’s important to do your due diligence when signing up for and promo affiliate products. Mailchimp will even ban your account if they find out you’re sending affiliated links from blacklist sites to your subscribers.
    http://kb.mailchimp.com/accounts/compliance-tips/about-affiliate-links-in-mailchimp

    A resource/ recommendations page is high on my to-do list for next week. To get extra traffic to my resource page, I’m creating 2-3 “pinnable” images to the page.

    I’d love to know if you’ve seen higher ROI on webinars (which I hope you repackaged a free mini-course 😉 ), videos or blog post for affiliate sales?

    Repinned post!

    • Hi Kate,

      I’m glad you’ve checked out the terms, wouldn’t want to lose out on the commission 🙂 My advice is to get your resources page up quickly, you can improve it over time and take your spin on it. I’ve seen many different types from just a bulleted list of recommendations, to a full review of each. No matter what you choose, your resources page will be something that you will naturally link to more in your blog posts.

      To answer your question about different content, it has been very dependant on the audience and how related it is to the product. Webinars, videos and podcasts are great if its a product that needs a lot of guidance and help. I’m personally having a lot of success with webinars to sell coaching packages and I know its because a webinar is just like the group coaching environment.

      I would also recommend you have as many touch points as possible when you have something that you really want to promote. Make your links easy to click. If you’re doing a webinar, for example, have a blog post explaining what you’re discussing, a signup or intro page, the webinar itself, and a recap page. All of these are opportunities in addition to your followup emails. Create a funnel where ever possible 🙂

      Thanks for reading!

    • You’re welcome, Nicole!

      Don’t be afraid to try different formats for your resources page. I tried a couple different styles before settling on grouping by category (website / marketing tools / online course resources / communication tools / online store) and it will always be a work in progress 🙂

      The FAQ can be really easy (and super profitable) – start by going through your sent email items and looking for frequent answers or recommendations you’ve given to others one-on-one. It starts as a rocking FAQ, and it can quickly be turned into blog post ideas if you ever hit writers block!

  2. Great information. I signed up for affiliate programs, but never used them much. I’m starting to dive in more. Will keep these tips in mind. Thanks.

    • Thanks MomJonz,

      If you’ve signed up and been approved, wrap up all of your affiliate links in a resources page. Even if you don’t have all of the content yet, its somewhere you can reference and potentially make a sale 🙂

  3. Lots of helpful info here. I am just starting out with Affiliate marketing and I didn’t know about Commission Duration. The Resources and FAQ pages are great ideas as well! Thanks!

    • Hi Annika,

      You’re welcome! Glad the post was helpful, the commission duration is important for comparison, but also for the type of posts that you write. No matter the commission duration, try to stick with evergreen content so you always have an opportunity to make a sale, regardless of it being the day you posted or 5 years from now.

  4. This is a great post. I’ve been blogging for years and just decided to get serious about monetizing. I had no idea there were so many different cookie durations for these things.

    • Hi Terri,

      Thanks for reading! Great time to start monetizing, after years of blogging, I’m sure you’ve got a lot of great content. Be sure to double back with old articles that may have an opportunity to add an affiliate link.

  5. What a great primer! We’re at this stage now – we’ve built a sharp site, built a decent-and-growing following with lots of good content, and now need to take the next steps to revenue. Thanks for sharing.

  6. Such great info from your guest poster. I’m nowhere near ready to monetize my blog(if ever), but this info is really helpful for the future if I ever have the opportunity. I’ve also looked into the Making Sense of Affiliate Marketing course before that you mentioned. I’m seriously considering that if my blog has the potential to be monetized.

  7. Thanks for sharing! It is good to have an honest understanding what affiliate marketing does and how to use it. I am a new blogger so I appreciate this info!

  8. I’ve got to day, the timing of this article was perfect for me. I’ve just finished setting up two blogs, and I’m ready to start the process of monetizing them. This is very helpful as I take this next step in the process. Thank you!

  9. This is so helpful. I started my blog at the beginning of this year and was planning for it to just be for fun. But being a sahm I’m becoming more interested in being able to make some income. Thank you for sharing!

    • Thank you, Ashlyn! I haven’t received a lot of comments on the infographics on my blog posts, so I appreciate the feedback. 🙂

  10. Thank you for the great advice. I am a photographer who is looking to start this marketing but I don’t want to jump in without doing the research. Nothing annoys me more than ads that have nothing to do with the blog. I want clean ads that work with my site as well as with my readers. I’m going to use these tips and get started. Cheers!

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