Recently, I was emailing back and forth with a blogging buddy when we had this conversation over the course of a couple of emails...
Note: Names changed to protect the innocent. 😉
Jennifer: P.S. There are few things that I'm looking for, for PLR, can you send me over your affiliate links for your favorite sites?
Me: Yes! I'm actually creating a "how to use PLR course for blogging"... It includes all of my favorite PLR sites. I'm still working on the course, but I would LOVE to give you free access and include a testimonial from you (if you are willing). And it will include all my PLR aff links. Is it okay if I send it to you later today or tonight? 🙂
Jennifer: The funny thing is I don’t really want my audience knowing that I am using PLR, you know? So I don’t know if I could do a testimonial I’ve never used it before, but I do see how it could be beneficial in some ways. I just would not want to decrease my credibility with my audience. Does that make sense?
Another time, I was asking my mastermind group for help naming my course and someone in the group said this...
In our mastermind call, I had explained private label rights content, or PLR, like this...
“It’s content that a writer or marketer creates and sells to their customers. With private label rights, you can use the content as your own and post it online as if you wrote it. You’re free to edit or change the content if you like. You can even add your own thoughts and opinions if you want to. In fact, you really should do that. It's a great starting point to create your own unique content or even fill in the gaps in your existing or new content.”
If you want to...
Using PLR content may be just the solution you've been looking for.
If you've never heard of PLR, don't feel bad. Most bloggers that I know have either never heard of PLR or they don't talk about it.
But that's all about to change for you, starting now, with this post. It's the first in a series that will help you learn how you can leverage private label rights content to grow your blog and your business.
If you’re like my mastermind friend or my blogging buddy Jennifer and you’re new to the world of PLR content, here are three surprising facts you should know about it…
Fact #1: It isn’t stealing to use PLR content.
Stealing content is finding an article online and copying the whole thing or part of it to your own website. It doesn’t matter if you credit the author or not. If you copy someone's work without their permission, you’ve violated copyright law because you didn’t have the right to copy that material.
Karen Taggert of BizLaw explains it this way:
Private Label Rights is a license where the author or creator is selling most or all of their intellectual property rights. Which means they're granting legal permission for you to use it as stated in their PLR contract. What is and is not allowed is determined by the one selling their rights.
Most PLR providers even allow you to change the content if there’s a point you disagree with or if you want to add your own opinion to the work. In fact, doing so makes the content more unique and more authentic to your own voice.
Fact #2: It isn’t unethical to use PLR content.
PLR content is usually created by a ghostwriter. Ghostwriters create content with the knowledge that their name will not go on the content. They know this upfront and they don’t mind. In fact, many ghostwriters enjoy what they do because they get the chance to educate and inform readers while writing on a variety of topics.
PLR content is also used by many different types of businesses. For example, politicians rarely write their own speeches. Most athletes don’t write their own autobiographies, choosing instead to work with ghostwriters.
It’s perfectly ethical to use PLR content to serve your community and it’s one of the fastest ways to grow your business.
Fact #3: People you respect are using PLR, you just don't know it.
Thousands of online business owners use PLR to power their businesses. It’s how they’re able to produce so many blog posts, podcast episodes, Facebook Live videos, and more.
The simple truth is trying to create all of your content on your own can be exhausting. But PLR is an affordable solution that’s easy to customize for your community with just a few subtle tweaks.
Want to know another surprising fact? I actually used PLR content as the starting point for this post. 😉
So, what do you think? Did you learn anything from this post? Would you have suspected that I didn't write 100% of this post myself?
As an extra little bonus, I put together a list of free PLR that you can download, which includes PLR content for the all of the following niches:
Did you know about PLR? If so, have you ever used it? If not, can you think of ways that you could you PLR content for your blog or business?
Still have questions about private label rights content? Check out this comprehensive list of frequently asked questions about PLR content for answers to your questions and the ones you don't even know to ask.
In the next post in this series, you'll learn three fun ways to use PLR -- so stay tuned!