Private label rights content is content you purchase to use for your business. Purchasing PLR is almost always cheaper than hiring someone to write for you and it’s faster than creating the content yourself.
One of the drawbacks of PLR is that anybody can purchase it. But this doesn’t have to be a big deal. Just take the PLR you’ve bought and customize it for your business by following these tips.
Change and Improve the Titles
The very first thing you want to do when using PLR is to change the title. When you
search on Google, you can find millions of articles titled "How to Choose the Right
Lipstick Color" or a subtle variation like "Choosing the Right Lipstick for Your Skin Tone".
Now Allure magazine could have used that same tired title. But instead they opted to use the headline, "The 10 Commandments of Lipstick". This title leaves readers
curious. It makes them wonder if they know all ten of these lipstick rules, which causes them to click through to the website.
In fact, if you click on the image below, you'll notice that the url actually contains the following SEO friendly title - "how to choose and wear the right lipstick." But that's not the title that Allure chose to use on the page.
As another example, the first post in this series, which is based on PLR content, was originally titled "3 Surprising Facts About PLR." Before I published it, I changed the title to "How to Create Quality Content Even If You Have Zero Time."
Rewrite Portions of Your PLR Content, But Only When Necessary
If you're publishing the PLR content to your blog and you want to get organic search traffic, rewriting is a must. That’s because search engines love original content that’s entertaining and informative. In this case, think of the PLR you buy as a starting point and make it your own.
But when you’re using PLR in other cases, you don’t have to rewrite every word of the content you purchased. If you’re using PLR in your autoresponder or as an opt-in report, just lightly edit it with references to your target market.
In fact, some PLR packages even come with pre-written emails for automated email sequences and social media posts. In these cases, it may not even be necessary to edit the content at all, depending on how you use it.
You’ll also want to add in your own opinions and stories to make the content unique to your community. Doing this establishes you as a thought leader in your niche.
Add a Call to Action to Encourage Your Audience to Take Action
Most of the time, PLR content will not include a call to action at the end. That’s because the PLR seller doesn’t know exactly what you’re focused on in your business right now. So it’s your job to add CTAs to the content you’ve purchased.
Think about where your readers are in terms of your funnel. If this is content that’s on your blog, then you want to include a call to action that invites readers to become subscribers to your email list. If it’s a free report or ebook that you’re giving to subscribers, your call to action might be recommending they buy a product or service from you or you might choose to include affiliate links, depending on the topic. Regardless of what PLR you use, always add a CTA to encourage your community to go deeper in your funnel.
For example, the CTA below, which invites you to download my guide to free PLR content, is unique to this blog.
Other ways to make your PLR content unique include:
Making your PLR content unique is important but it doesn’t have to be difficult or time-consuming. Have you considered using PLR content in your business? If not, would you consider it now?
Still have questions about PLR content? Check out these Q&A's for answers!